Lead conversions playbook

Discover how FunnelEnvy’s proven form optimizations drive real results for B2B, Lead/Demand Generation, and SaaS companies.

Our clients have seen a 55% increase in total leads through strategic form enhancements.

By aligning forms with user intent, reducing friction, and increasing motivation, we’ve delivered a 38% lift in qualified leads.

Across hundreds of experiments, we’ve achieved a 63% win rate, transforming lead and demand generation.

Learn from our experiments

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Explore the Key Drivers of Lead Conversion

See how Intent, Friction, and Motivation impact your lead conversion strategy.

Align your content and offers with the needs of your prospects to capture their attention and increase engagement.

Is your content and offer aligned with what a prospect is seeking?

Minimize the perceived effort required by prospects to complete your forms and increase conversions.

What is the perceived effort required by the prospect?

Inspire action by providing a seamless experience that encourages prospects to convert.

Is the prospect encouraged to take action now?