Engage visitors with interactive forms right on the homepage

+26% qualified lead increase

Replacing a simple two-field form with an interactive multi-step experience on the homepage improved engagement and lead quality. The first step engages visitors with a relevant question, followed by an email request in the second step.

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Intent

Friction

Splitting the process into two clear steps reduces the perceived effort. The first interactive question makes the form feel less transactional, while delaying the email request to the second step minimizes any immediate resistance. This approach lowers the barrier to completion and makes the form feel more approachable.

Motivation

Plays