Hero form drives instant action
Embedding a form directly in the hero section grabs attention and encourages visitors to take immediate action. By replacing the “apply now” CTA with a simple email form, along with adding social proof and ratings, the test led to an impressive 193% increase in qualified leads.
Placing the form directly in the hero area ensures that the offer is immediately visible and aligns with what visitors are seeking. It positions the form as the first step to get started, meeting the prospect’s needs right away.
By removing exit links and asking for just an email, the test minimizes the perceived effort required from the visitor. This low-friction approach makes it feel like taking the first step requires very little effort, increasing the likelihood of engagement.
The simplified form, which only asks for an email upfront, reduces hesitation. Combined with the social proof and ratings, it builds trust and encourages visitors to act quickly by making the process seem easy and rewarding.
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