Conditional routing ensures prospects reach the right destination

+181% qualified lead increase

This interactive form used conditional routing based on self-selection to guide prospects to the right next step, improving lead quality and overall experience.

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Intent

Friction

The form’s conditional routing streamlined the user journey by allowing prospects to self-select their path based on their needs. This reduced the perceived effort, as users were only presented with relevant next steps. By simplifying the experience and guiding visitors to the right destination, friction was minimized, improving both lead quality and user satisfaction.

Motivation

Drive revenue growth with optimized funnels, forms, and landing pages

For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.

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