Increase leads with personalized pricing and trust signals
Updating the headline to 'Pricing personalized for your needs,' removing the starting price, and making the money-back guarantee more prominent, combined with the addition of reward badges, drove a 91% increase in qualified leads. These changes aligned with visitor interests and reduced hesitation by making the offer feel safer and more relevant.
The intent behind these changes was to make the offer feel more relevant and personalized. By shifting the headline to focus on tailored pricing, we aligned the content with what prospects care about most. Removing the starting price minimized potential pricing concerns, while the prominent money-back guarantee added an extra layer of trust.
The addition of reward badges and a more visible money-back guarantee helped build credibility and trust. Visitors were reassured that their investment was risk-free, which encouraged them to move forward. The personalized messaging also made the offer feel more compelling, making visitors more likely to take action.
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