Improve lead quality by validating emails in real-time
+61% qualified lead increase
Adding NeverBounce validation to the email field prevented non-existent emails from signing up. While this introduced some friction, it significantly reduced spam and increased qualified leads by 61%
Intent
Friction
Introducing real-time email validation added a slight amount of friction by requiring visitors to provide a valid email. However, this small barrier effectively reduced spam and ensured that only legitimate leads progressed through the form, ultimately increasing the quality of submissions.
Motivation
Plays
Similar Plays
Variation
+9% qualified lead increase
Variation
+61% qualified lead increase
