Redesigned paid LP increases engagement and conversions

+14% qualified lead increase

Reorganizing page elements, refining the copy, and using fewer colors helped maintain visitor engagement and improve the visual hierarchy, leading to a 14% increase in qualified leads.

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Intent

The page redesign strategically organized content to align with visitor intent, making it easier for them to find the information they needed and take action. This clear structure guided users smoothly through the page.

Friction

Motivation

The improved visual hierarchy and refined copy made the page more appealing and easier to navigate. Reducing the number of colors minimized distractions, focusing visitors on key actions and motivating them to engage.

Plays