Simplified copy and testimonials build trust and drive action

+15% qualified lead increase

By simplifying the copy into clear benefit-focused bullets and adding a testimonial near the form, we increased focus, alignment, and credibility, motivating visitors to engage. ...

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Intent

Friction

Motivation

Highlighting the top 3-5 benefits with straightforward copy ensured visitors quickly understood the value. Adding a testimonial built credibility, aligning the message with visitor expectations, and reinforcing trust, making them more likely to take action.

Drive revenue growth with optimized funnels, forms, and landing pages

For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.

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