Lift conversions by transforming your forms

+84% qualified lead increase

Sometimes Adding Additional Fields Can Actually Remove Friction—Engage prospects with an interactive, easy-to-answer flow that encourages action and builds trust.

Intent

Friction

By breaking the form into smaller, easy-to-answer steps, the perceived effort is reduced. Starting with simple questions makes the process feel less daunting, and the interactive flow gives users a sense of progress. The gradual reveal of fields lowers the barrier to entry, removing the fear of commitment often associated with long forms.

Motivation

The addition of social proof, like brand logos that use the product, builds trust and assures users that others have successfully completed the process. This not only increases the confidence but also encourages prospects to complete the form, as they see it as a trusted action taken by others.

Plays

Similar Plays

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Opportunities Exist 2 preview
Variation
+115% qualified lead increase
Get more leads with a contact sales opt-in
Enrichment
Perception
Embedding a Form preview
Variation
+193% qualified lead increase
Hero form drives instant action
Accessibility
Alignment
Focus
Value
Messaging
Simplicity and Personalization 2 preview
Variation
+25% qualified lead increase
Increase lead quality with engaging multi-step forms
Accessibility
Perception

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