Get more leads with a contact sales opt-in

+6% qualified lead increase

Adding a checkbox for visitors to opt-in to be contacted by sales on resource download forms increased qualified leads by 6%. This simple addition streamlined the buyer journey and reduced friction.

Try Reform for Free

Intent

Friction

By adding a contact sales opt-in checkbox, we reduced friction in the buyer journey by providing an easy way for interested visitors to engage further. This enrichment of the form gave prospects control over their next steps, lowering the perceived effort while allowing for deeper engagement with qualified leads.

Motivation

Plays