With Reform, you're not just building forms. You're creating optimized conversion paths.
Built to optimize conversions, by CRO experts
Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.
What you’d expect from any good form tool
Simple Form Builder
Build clean-looking, branded forms with all the field types you need. Start from a template or build from scratch.
No-Code Customization
Easily tailor forms to match your brand's look and feel, enhancing the user's experience and reinforcing brand identity.
Custom CSS & Code
For those who need even more control, dive into custom styling and functionality to create a truly unique form experience.
Accessible Forms
Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.
Abandoned Submissions
Longer forms have lower completion rates. Thankfully, Reform still collects the answers when someone leaves before finishing.
Webhooks & APIs
Connect Reform with your app, internal tools, or platforms without a native integration to automate data collection.
What makes Reform unique
Multi-step Forms
Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.
![product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/663435a501e2ed1795aa2950_Multi%20step%20forms.png)
Qualification & Conditional Routing
All leads are not created equal. Reform makes it easy to send incoming leads down different paths based on rules — maybe one gets a prerecorded demo, while another gets the VIP scheduling link.
![product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/663435d5664a763a7e0134b3_Qualifications.png)
Lead Enrichment
Integrations with contact data providers helps pinpoint known leads, automatically filling in known information and shortening forms to improve form completion rates.
![Product Illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/663435e59f3e535af4159cce_Lead%20enrichment.png)
Spam Prevention
Keep your leads list clean with advanced spam filters, ensuring that every submission is from a genuine prospect.
![Product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/663435fc9dba56c96bd911cf_Spam%20prevention.png)
Email Validation
Reduce the bounce rate by verifying email addresses in real-time, ensuring you capture accurate contact information.
![Product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6634361ca393b3784392a12d_Email%20validation.png)
Real-time Analytics
Get instant feedback on how users interact with your forms, allowing for rapid iteration and improvement.
![product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/663436369639bd0d8aebd6fc_Real%20time%20analytics.png)
A/B Testing
Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.
![Product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6634365688e295833f6dc690_AB%20Testing.png)
CRM & Marketing Automation Platforms
Reliably funneling leads into your CRM is just the start. Capture essential UTM parameters to provide you with attribution data, giving you valuable data about every lead that comes through the door.
![Product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/663436710946752a82de7d69_CRM%20And%20marketing%20Automation.png)
Embedding
From traditional iframes to modern web component and headless integrations, your forms fit perfectly on any part of your website or app.
![Product illustration](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/66343682309d97b62e04999d_Embedding.png)
![](https://cdn.prod.website-files.com/660f132d9a66031a172a6ed2/6617f2e4e8aa77218c6e495a_CTA%201%20Try%20Image.png)
Try the Reform Builder
Trusted by thousands of marketers
Marketers across industries switch to Reform for its powerful lead capture capabilities and straight forward integration process.
![Justin Jackson](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/667efda9ab589e2a39c8889e_justin-jackson.jpg)
Justin Jackson
Co-founder, Transistor.fm
![Christian Randløv Schmidt](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616ef2a320754310bd4c6ed_Testimonial%20Photos02.jpeg)
Christian Randløv Schmidt
CTO, reel.energy
![Derrick Reimer](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616ef93ada40c9aa9ed8dc4_Testimonial%20Photos07.png)
Derrick Reimer
Founder, SavvyCal
![Brian Casel](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616eea1fd9e14b0bffdea8b_original.jpeg)
Brian Casel
Founder, ZipMessage
![Rob Walling](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616f03e9f833299c03195bc_Testimonial%20Photos09.jpeg)
Rob Walling
Co-founder, MicroConf/TinySeed
![Shelby Stephens](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/667ef9112cd4c57918d264f6_shelby-stephens.jpg)
Shelby Stephens
Founder & CEO, GrowthMatch
![David Hehenberger](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616ef00fd9e14b0bffe3d67_Testimonial%20Photos03.jpeg)
David Hehenberger
Founder, Flamingo
![Corey Haines](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616ef59d1519e710fd713e5_Testimonial%20Photos05.jpeg)
Corey Haines
Co-founder, Conversion Factory
![Nick Persico](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616ef7347650f423ee7a82d_Testimonial%20Photos06.jpeg)
Nick Persico
Director of Sales, Close
![Andrew Warner](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616f01c365acfbb278022f8_Testimonial%20Photos08.jpeg)
Andrew Warner
Founder, Mixergy
![Ed Freyfogle](https://cdn.prod.website-files.com/660f38f06a23cf2d2fb65170/6616f0670f6cab9b001b661b_Testimonial%20Photos10.jpeg)
Ed Freyfogle
Co-founder, OpenCage
Ready to take a closer look at Reform?
Find out if Reform is a good fit for you in just 15 minutes.
![Form example illustration](https://cdn.prod.website-files.com/660f132d9a66031a172a6ed2/66158877169a1a86d3571326_Form%20CTA%20Image%202.png)