Everything you need to build high converting forms

Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.

All leads are not created equal. Reform makes it easy to send incoming leads down different paths based on rules — maybe one gets a prerecorded demo, while another gets the VIP scheduling link.

Integrations with contact data providers helps pinpoint known leads, automatically filling in known information and shortening forms to improve form completion rates.

Keep your leads list clean with advanced spam filters, ensuring that every submission is from a genuine prospect.

Reduce the bounce rate by verifying email addresses in real-time, ensuring you capture accurate contact information.

Get instant feedback on how users interact with your forms, allowing for rapid iteration and improvement.

Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade. Reform embodies the perfect blend of CRO best practices and intuitive design, so every form you create is not only user-friendly but also finely tuned for conversions.

Reliably funneling leads into your CRM is just the start. Capture essential UTM parameters to provide you with attribution data, giving you valuable data about every lead that comes through the door.

From traditional iframes to modern web component and headless integrations, your forms fit perfectly on any part of your website or app.