Using a form modal instead of dedicated page significantly increases conversions

+47% qualified lead increase

Switching from a homepage CTA that directed visitors to a separate demo form page to displaying the form in a modal on the homepage resulted in a 47% increase in qualified leads. This change streamlined the user experience and reduced friction, resulting in higher conversion rates.

Intent

Friction

By simplifying access to the form, we significantly reduced friction for users. Displaying the form in a modal on the homepage enhanced its accessibility, allowing visitors to engage with it immediately without extra clicks or page loads. This seamless availability improved the perception of an easy and efficient process, encouraging more visitors to complete the form. By reducing barriers and making the form feel effortless to use, we substantially boosted conversions.

Motivation

By presenting the form directly in a modal on the homepage, we minimized the steps visitors needed to take to complete the desired action. This approach kept users engaged on the same page, aligning with their expectations and reducing potential drop-offs caused by page redirects. Making the form more immediately accessible reduced friction and guided visitors toward completing it, significantly boosting conversions.

Drive revenue growth with optimized funnels, forms, and landing pages

For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Shelby Stephens
Founder & CEO, GrowthMatch
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