Playbook
Intent

Align content and offers with prospect needs

Key levers to drive conversion:

Offer
:
Present concise, compelling offers that align with visitor intent and motivate action.
Messaging
:
Match copy to user intent for a smooth, engaging experience.
Framing
:
Structure content to capture attention and encourage action.
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Intent
Friction
Motivation
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Variation
+7% qualified lead increase
Increase lead quality with engaging multi-step forms
Explore the Play
Focus
Alignment
Credibility
Value
Offer
Variation
+83% qualified lead increase
Tailored paid landing pages increase leads
Explore the Play
Accessibility
Focus
Alignment
Value
Messaging
Variation
+5.6% qualified lead increase
Increase conversions with two CTAs in sticky navigation
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Offer
Variation
+25% qualified lead increase
Tailored paid landing page experiences increases leads
Explore the Play
Accessibility
Focus
Alignment
Value
Messaging
Variation
+45% qualified lead increase
Optimizing CTA messaging to align with prospect intent
Explore the Play
Offer
Variation
+93% qualified lead increase
Increase qualified leads by reframing your offer
Explore the Play
Offer
Variation
+91% qualified lead increase
Increase leads with personalized pricing and trust signals
Explore the Play
Credibility
Framing
Variation
+244% qualified lead increase
Elevate conversions by replacing pricing tables with engaging forms
Explore the Play
Offer
Framing
Alignment
Variation
+193% qualified lead increase
Hero form drives instant action
Explore the Play
Accessibility
Alignment
Focus
Value
Messaging
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Explore the Key Drivers of Lead Conversion

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Motivation

Inspire action by providing a seamless experience that encourages prospects to convert.

Is the prospect encouraged to take action now?

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Friction

Minimize the perceived effort required by prospects to complete your forms and increase conversions.

What is the perceived effort required by the prospect?

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