Get more leads with a contact sales opt-in
+115% qualified lead increase
Adding a checkbox for visitors to opt-in to be contacted by sales on resource download forms increased qualified leads by 115%. This simple addition streamlined the buyer journey and reduced friction.
Intent
Friction
By adding a contact sales opt-in checkbox, we reduced friction in the buyer journey by providing an easy way for interested visitors to engage further. This enrichment of the form gave prospects control over their next steps, lowering the perceived effort while allowing for deeper engagement with qualified leads.
Motivation
Plays
Similar Plays
Variation
+81% lead increase
Variation
+84% qualified lead increase
Variation
+100% qualified lead increase
