Boost lead quality with phone number validation

+9% qualified lead increase

Using Twilio to validate phone numbers, we prevented non-existent numbers from being entered. While adding some friction, this process improved lead quality, resulting in a 9% increase in qualified leads.

Intent

Friction

By validating phone numbers in real-time through Twilio, we introduced a small amount of friction. However, this ensured only valid phone numbers were submitted, reducing fake entries and enhancing the quality of leads. This slight barrier contributed to a more reliable lead database, ultimately improving the overall effectiveness of the form.

Motivation

Drive revenue growth with optimized funnels, forms, and landing pages

For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Shelby Stephens
Founder & CEO, GrowthMatch
Plays

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