Boost lead quality with phone number validation
+9% qualified lead increase
Using Twilio to validate phone numbers, we prevented non-existent numbers from being entered. While adding some friction, this process improved lead quality, resulting in a 9% increase in qualified leads.
Intent
Friction
By validating phone numbers in real-time through Twilio, we introduced a small amount of friction. However, this ensured only valid phone numbers were submitted, reducing fake entries and enhancing the quality of leads. This slight barrier contributed to a more reliable lead database, ultimately improving the overall effectiveness of the form.
Motivation
Plays
Similar Plays
Variation
+61% qualified lead increase
Variation
+9% qualified lead increase
