Simplified copy increases leads by highlighting key benefits

+17% qualified lead increase

By simplifying the copy near the lead generation form with 3-5 clear, easy-to-understand benefit points, we improved comprehension and increased qualified leads by 17%

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Intent

Friction

Motivation

Using straightforward bullet points to highlight the most important benefits made the value proposition clearer and easier to understand. This motivated visitors by quickly showing them why they should take action, leading to an increase in form submissions.

Plays