Brand logos boost visitor confidence and drive action

+31% qualified lead increase

Adding brand logos, proof points, and a clear CTA increased visitor motivation by showcasing credibility and encouraging action, leading to higher engagement and ultimately form submits

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Intent

Friction

Motivation

Incorporating brand logos and proof points created a sense of trust and credibility, showing visitors that reputable companies also use the product or service. This social proof, paired with a clear and actionable CTA, reassured visitors and motivated them to take the next step.

Plays