Starting with simple questions eases form completion
+13% qualified lead increase
Breaking the form into three steps, with an easy first question featuring single-select options, made the form feel more approachable. This reduced friction and encouraged users to continue through the process.
Intent
Friction
Starting with a simple, single-select question reduced the initial perceived effort. This approach made the form feel easier and less daunting right from the start, encouraging users to engage and complete the remaining steps. The gradual progression through the form further minimized friction, making the overall process feel smoother.
Motivation
Drive revenue growth with optimized funnels, forms, and landing pages
For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.
FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Plays
Similar Plays
Lead conversion playbook
Discover how FunnelEnvy’s proven form optimizations drive real results
Learn more