Playbook
Motivation

Encourage prospect to take action now

Key levers to drive conversion:

Focus
:
Minimize distractions to keep visitors focused on completing the desired action.
Alignment
:
Use strategic design and visuals to guide visitors and enhance engagement.
Credibility
:
Use social proof, testimonials, and brand endorsements to build trust and address visitor doubts.
Value
:
Clearly communicate the unique benefits of your offer to attract and retain prospects.
View all
Intent
Friction
Motivation
Headshot of david
Headshot of david
Headshot of david
Important:
This component uses Transforms (Move Down 100%) to hide and show modal (on Tablet) so that filters apply once the user hits the apply button (optimal UX). Using the display: hidden will prevent the apply button from working.

To show and hide the modal for editing purposes on Tablet:
  • Select the filters2_filters-wrapper inside the parent div filters2_layout div.
  • Hit the Hide button and it will show (yes this is counterintuitive).
Filters
Clear all
x icon
Showing 0 of 100
Motivation
Levers
Clear all
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
x icon
Filters
Tag
Variation
+74% qualified lead increase
Following best practices increases conversions
Explore the Play
Framing
Focus
Alignment
Credibility
Value
Variation
+31% qualified lead increase
Brand logos boost visitor confidence and drive action
Explore the Play
Alignment
Credibility
Value
Variation
+6% lead increase
Redesigning the free trial page to drive conversions
Explore the Play
Alignment
Credibility
Value
Perception
Variation
+96% qualified lead increase
Social proof works even on the thank you page
Explore the Play
Alignment
Credibility
Value
Variation
+25% qualified lead increase
Reorganizing page elements and adding social proof lifts conversions
Explore the Play
Alignment
Credibility
Value
Perception
Variation
+14% qualified lead increase
Redesigned paid LP increases engagement and conversions
Explore the Play
Framing
Alignment
Credibility
Value
Variation
+15% qualified lead increase
Customize form content based on visitor's previous path
Explore the Play
Focus
Alignment
Credibility
Value
Variation
+17% qualified lead increase
Simplified copy increases leads by highlighting key benefits
Explore the Play
Alignment
Value
Variation
+15% qualified lead increase
Social proof increases trust and motivates visitors to act
Explore the Play
Credibility
Value
Variation
+19% qualified lead increase
Increase form submissions with brand logos
Explore the Play
Credibility
Value
Variation
+24% qualified lead increase
Personalized copy for specific audiences increases leads
Explore the Play
Personalization
Alignment
Value
Variation
+21% qualified lead increase
Formatting and social proof increase trust and conversions
Explore the Play
Alignment
Credibility
Value
Variation
+47% qualified lead increase
Redesign with prominent form and social proof increases conversions
Explore the Play
Alignment
Credibility
Value
Variation
+15% qualified lead increase
Simplified copy and testimonials build trust and drive action
Explore the Play
Personalization
Alignment
Value
No results found.
There are no results with this criteria. Try changing your search.
Learn more about each category

Explore the Key Drivers of Lead Conversion

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

forward arrow icon
Friction

Minimize the perceived effort required by prospects to complete your forms and increase conversions.

What is the perceived effort required by the prospect?

Learn More
ven diagram icon
Intent

Align your content and offers with the needs of your prospects to capture their attention and increase engagement.

Is your content and offer aligned with what a prospect is seeking?

Learn More