Playbook
Motivation

Encourage prospect to take action now

Key levers to drive conversion:

Focus
:
Minimize distractions to keep visitors focused on completing the desired action.
Alignment
:
Use strategic design and visuals to guide visitors and enhance engagement.
Credibility
:
Use social proof, testimonials, and brand endorsements to build trust and address visitor doubts.
Value
:
Clearly communicate the unique benefits of your offer to attract and retain prospects.
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Intent
Friction
Motivation
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Filters
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Variation
+47% qualified lead increase
Redesign with prominent form and social proof increases conversions
Explore the Play
Alignment
Credibility
Value
Variation
+15% qualified lead increase
Simplified copy and testimonials build trust and drive action
Explore the Play
Focus
Alignment
Credibility
Value
Variation
+31% qualified lead increase
Brand logos boost visitor confidence and drive action
Explore the Play
Alignment
Credibility
Value
Variation
+15% qualified lead increase
Customize form content based on visitor's previous path
Explore the Play
Personalization
Alignment
Value
Variation
+17% qualified lead increase
Simplified copy increases leads by highlighting key benefits
Explore the Play
Alignment
Value
Variation
+14% qualified lead increase
Redesigned paid LP increases engagement and conversions
Explore the Play
Framing
Alignment
Credibility
Value
Variation
+25% qualified lead increase
Reorganizing page elements and adding social proof lifts conversions
Explore the Play
Alignment
Credibility
Value
Perception
Variation
+24% qualified lead increase
Personalized copy for specific audiences increases leads
Explore the Play
Personalization
Alignment
Value
Variation
+96% qualified lead increase
Social proof works even on the thank you page
Explore the Play
Alignment
Credibility
Value
Variation
+6% lead increase
Redesigning the free trial page to drive conversions
Explore the Play
Alignment
Credibility
Value
Perception
Variation
+74% qualified lead increase
Following best practices increases conversions
Explore the Play
Framing
Focus
Alignment
Credibility
Value
Variation
+21% qualified lead increase
Formatting and social proof increase trust and conversions
Explore the Play
Alignment
Credibility
Value
Variation
+19% qualified lead increase
Increase form submissions with brand logos
Explore the Play
Credibility
Value
Variation
+15% qualified lead increase
Social proof increases trust and motivates visitors to act
Explore the Play
Credibility
Value
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