Engage visitors with tailored actions on product pages

+42% qualified lead increase

Adding a multi-step engagement module that asks visitors to select a solution and how to get started increased engagement and conversions. The dynamic options—like demo, trial, contact us and resource download—reduced friction and increased motivation.

Intent

Friction

By breaking down the decision-making process into simple steps, the engagement module reduced the perceived effort for visitors. Asking them to choose a solution and how they’d like to proceed made the experience feel more personalized and manageable. This helped reduce friction, as users were guided through relevant options rather than facing an overwhelming page without clear next steps.

Motivation

The interactive module increased motivation by presenting visitors with clear and relevant actions based on their selections. By aligning the choices with their preferences, users were more inclined to engage, whether through requesting a demo, signing up for a trial, or downloading a resource. This sense of control and customization made visitors feel more confident about taking the next step.

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