Use interactive forms to qualify and route visitors efficiently

The multi-step form breaks down the process into manageable steps, reducing the perceived effort for visitors. By using relevant questions to qualify prospects, the form directs lower-value visitors to self-serve resources, optimizing efficiency. This approach improves accessibility by making the form easy to navigate while ensuring that each visitor gets the right level of attention and support. Breaking the form into smaller sections also makes it feel less overwhelming, increasing the likelihood of completion.