Lift conversions with embedded forms on product pages

+16% qualified lead increase

Adding a multi-step form directly on product pages, along with a money-back guarantee, increased both accessibility and motivation. The form helped simplify the process and aligned with visitor expectations, resulting in more conversions.

Intent

Friction

By embedding the multi-step form directly on product pages, we made the process more accessible and removed the need for visitors to navigate to a separate form. This reduced friction by simplifying the experience and ensuring that users could take action immediately, leading to higher conversion rates.

Motivation

The addition of a money-back guarantee increased trust and reassured visitors, motivating them to engage with the form. By clearly communicating the value and security of the offer, visitors felt more confident in their decision, leading to higher form submissions.

Plays

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Straightforward Copy 3 preview
Variation
+74% qualified lead increase
Following best practices increases conversions
Framing
Focus
Alignment
Credibility
Value
Tailored Messaging preview
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+244% qualified lead increase
Elevate conversions by replacing pricing tables with engaging forms
Offer
Framing
Alignment
Simplicity and Personalization preview
Variation
+7% qualified lead increase
Increase lead quality with engaging multi-step forms
Accessibility
Perception

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