Customize form content based on user selections
Splitting the contact sales form into two steps simplified the process. In the first step, visitors selected their product preference, and the second step was customized based on that choice, making the form more relevant and easier to complete.
Splitting the form into two steps eased the perceived effort by breaking down the process. The initial step focused on product preference, allowing the second step to feel more relevant and less overwhelming. This reduced friction by making the form feel tailored and simple, encouraging more users to complete it.
Customizing the second step based on the product preference increased motivation by making the form feel more personalized and relevant. This personalization built trust and made users feel like the form was catering directly to their needs, encouraging them to follow through and submit the form.
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