Social proof increases trust and motivates visitors to act

+15% qualified lead increase

Adding case studies at the bottom of the page boosted credibility and helped communicate the unique value proposition, motivating visitors to take action."

Intent

Friction

Motivation

By adding case studies, we leveraged social proof to establish credibility and build trust with visitors. The clear examples of successful use cases addressed concerns and reassured visitors that others had benefited from the product or service, motivating them to engage further.

Plays

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Complete Redesign 4 preview
Variation
+25% qualified lead increase
Reorganizing page elements and adding social proof lifts conversions
Alignment
Credibility
Value
Perception
Tailor the copy preview
Variation
+24% qualified lead increase
Personalized copy for specific audiences increases leads
Personalization
Alignment
Value
Social Proof 2 preview
Variation
+31% qualified lead increase
Brand logos boost visitor confidence and drive action
Alignment
Credibility
Value

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