Reform vs. Cognito Forms
<text-color-grey>The Cognito Forms alternative<text-color-grey> optimized for conversions
Feeling stuck with forms that are great for workflows but don’t actually help you boost conversions? Cognito Forms offers plenty of customization and automation, but Reform goes a step further by putting <text-color-white>conversion rate optimization front and center, with built-in lead enrichment and advanced spam protection.<text-color-white>
IsCognito Formscausing your forms to miss conversion opportunities?
Cognito Forms excels at workflow automation and data management, <text-color-white>but it doesn't prioritize capturing high-quality leads. <text-color-white> Reform takes a different approach, <text-color-white> centering on conversion with forms built for lead generation — without the need for complex workflows.<text-color-white>
Need more qualified leads?
Reform provides built-in real-time lead enrichment, automatically filling in information to improve lead quality.
Integration headaches?
With 1-click integrations, Reform easily connects with your CRM and other tools.
Overwhelmed by complex workflows?
While Cognito Forms emphasizes automation, Reform offers a simpler, more intuitive setup focused on driving results.
Struggling with abandoned submissions?
Reform’s conversion-focused design helps guide users to complete your forms and reduce drop-offs.
Cognito Formshas limits, and you deserve more
Cognito Forms has some good features, but it falls short when it comes to conversion-focused capabilities. <text-color-white>Reform is built to help boost conversions and bring in more leads with advanced, user-friendly functionality.<text-color-white>
Let’s break down what makes Reform unique
Lead Enrichment
Does not offer built-in lead enrichment; requires external integrations to enhance lead data.
Reform
Integrates with contact data providers to auto-fill information, shortening forms and improving lead quality.
Customization
Offers no-code customization, but lacks support for advanced CSS, limiting deeper control.
Reform
Provides no-code customization with easy-to-use advanced CSS options for deeper control over form appearance.
Analytics
Relies on integrations like Google Analytics for tracking; does not offer built-in A/B testing.
Reform
Delivers real-time analytics and A/B testing to optimize performance continuously.
Spam Prevention
Uses basic tools like Google reCAPTCHA for spam prevention, which may require manual setup.
Reform
Uses advanced spam filters to be sure that only genuine leads are captured.
Conditional Logic
Supports conditional logic but may be less flexible for advanced scenarios.
Reform
Allows for complex conditional logic to personalize the form flow based on user inputs.
Qualification
Collects basic lead information but lacks built-in tools for advanced qualification, which may require manual processes or additional integrations.
Reform
Automatically qualifies and segments leads based on customizable rules to make sure only high-quality leads move forward.
Routing
Automatically routes leads to the appropriate team or system based on form responses.
Reform
Supports basic workflow automation, but more complex routing may require additional setup.
Multi-Step
Supports multi-step forms natively, allowing for a smoother and more engaging user experience.
Reform
Supports multi-page forms, but the experience may not be as user-friendly as Reform’s native multi-step approach.
How Reform &Cognito Forms
are alike
are alike
Interactive Forms
Both platforms let you create interactive forms that engage users and collect valuable information.
Custom Branding
Reform and Cognito Forms allow you to customize form design with options like logos, colors, and fonts to match your brand's style.
Conditional Logic
Both support conditional logic, enabling you to personalize form behavior based on user inputs.
Payment Collection
Reform and Cognito Forms integrate with payment processors, making it easy to collect payments directly through your forms.
Data Security
Both platforms prioritize data security with features like data encryption and compliance with privacy standards such as GDPR.
Reform vsCognito Formspricing
Forms that work harder for your business
Why settle for forms that do a little bit of everything but aren’t built for conversions? <text-color-white>With Reform, you get a form builder that fits right into your workflow, focuses on driving results, and continuously improves your lead generation process.<text-color-white>
Keep spam at bay
Our advanced filters go beyond basic reCAPTCHA, to make sure only genuine leads make it through.
Gain deeper insights
Capture enriched lead information in real time, collecting valuable details to qualify prospects more effectively — without relying on external integrations.
Full customization, no limits
Design your forms exactly how you envision them. Unlike Jotform, Reform's advanced CSS options make deeper customization straightforward and accessible.
Designed for multi-step engagement
Create multi-step forms natively for a smoother, more conversational experience without needing complex setup or extra steps.
Don't just take our word for it
Christian Randløv Schmidt
CTO, reel.energy
Justin Jackson
Co-founder, Transistor.fm
Derrick Reimer
Founder, SavvyCal
Corey Haines
Co-founder, Conversion Factory
Rob Walling
Co-founder, MicroConf/TinySeed
Shelby Stephens
Founder & CEO, GrowthMatch
David Hehenberger
Founder, Flamingo
Brian Casel
Founder, ZipMessage
Ready to get more qualified leads with conversion optimized forms?
Don't let subpar forms hold back your lead generation. Try Reform for free and experience the difference.