Perception

Just one additional field can significantly impact conversions

-47% lead decrease

Asking for a phone number on a download content form led to a 47% decrease in leads. This experiment highlights how even a small increase in perceived effort can create friction and reduce conversions.

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Intent

Friction

Adding a phone number field to a download content form significantly increased perceived effort, leading to higher friction and a drop in conversions. Visitors likely saw the additional field as unnecessary or intrusive, causing them to abandon the form rather than complete it.

Motivation

Drive revenue growth with optimized funnels, forms, and landing pages

For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.

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