Heyflow vs. Reform

<text-color-grey>The Heyflow alternative<text-color-grey> optimized for conversions

Love the design flexibility of Heyflow but finding key features locked behind premium tiers? Heyflow offers powerful customization options, but Reform puts<text-color-white>conversion-focused tools — like built-in lead enrichment and advanced spam protection — front and center at a more accessible price. <text-color-white>

Product screenshot of heyflow vs reform

Is
Heyflow
causing your forms to miss conversion opportunities?

Is
Heyflow
limiting your conversion potential?

Heyflow shines with design flexibility and customization, <text-color-white>but many essential conversion tools are only available on higher-priced plans. <text-color-white>Reform takes a different approach, offering <text-color-white>conversion-focused forms with built-in lead generation tools at an accessible price — without sacrificing the features that drive results.<text-color-white>

Need more qualified leads?

Need more qualified leads?

Reform provides real-time lead enrichment to capture high-quality leads without the added cost.

Integration headaches?

Integration headaches?

With 1-click integrations, Reform easily connects with your CRM and other key tools.

Tired of paywall restrictions?

Tired of paywall restrictions?

While Heyflow requires premium tiers for advanced tools, Reform offers an all-inclusive setup to help you reach your goals efficiently.

Struggling with abandoned submissions?

Struggling with abandoned submissions?

Reform’s conversion-focused design keeps users engaged, guiding them to complete your forms and reducing drop-offs.

Heyflow
has limits, and you deserve more

Heyflow provides strong customization features, but some critical conversion tools are only available on higher-priced plans. <text-color-white>Reform is designed to boost conversions and bring in more leads with advanced, accessible functionality at every pricing tier.<text-color-white>

Heyflow
Simple Form Builder
Yes
Yes
No-Code Customization
Yes
Yes
Custom CSS & Code
Yes
Only on Higher Tiers
Responsive & Accessible Forms
Built-In
Built-In
Webhooks & APIs
Full API Access
Full API Access
Spam Prevention
Advanced Filters
Not Specified
Abandoned Submissions
Yes
Requires Third-Party Integrations
Real-Time Email Validation
Included
Requires Third-Party Integrations
Multi-Step Forms
Included
Yes
A/B Testing
Built-In
Only on Higher Tiers
CRM Integration
Yes
Yes
Analytics & Reporting
Robust
Basic Tools
Transparent Pricing
Clear & Affordable
Premium Tiers Required
Conversion Optimization Tools
Yes
Only on Higher Tiers
Lead Enrichment
Real-Time
Not Built-In
Conditional Logic & Routing
Available
Yes
Embedding & Headless Forms
Fully Supported
Supported
Unlimited Responses
Yes
Limits on Lower Plans

Let’s break down what makes Reform unique

Lead Enrichment

Heyflow

Offers conditional logic to pre-qualify leads but lacks built-in, real-time lead enrichment.

Reform

Integrates with contact data providers to auto-fill information, shortening forms and improving lead quality.

Product illustration

Customization

Heyflow

Supports CSS customization, but advanced customization options may require higher-tier plans.

Reform

Provides no-code customization with easy-to-use advanced CSS options for deeper control over form appearance.

Product illustration

Analytics

Heyflow

Offers analytics and A/B testing at higher tiers, which may not be accessible to all users.

Reform

Delivers real-time analytics and A/B testing to optimize performance continuously.

Product illustration

Spam Prevention

Heyflow

Data security features are included, but specific advanced spam prevention tools are not highlighted.

Reform

Uses advanced spam filters to be sure that only genuine leads are captured.

Product illustration

Conditional Logic

Heyflow

Supports conditional logic but may lack flexibility for advanced scenarios, depending on plan level.

Reform

Allows for complex conditional logic to personalize the form flow based on user inputs.

Product illustration

Qualification

Heyflow

Uses conditional logic for pre-qualification but does not feature automated lead enrichment or advanced qualification.

Reform

Automatically qualifies and segments leads based on customizable rules to make sure only high-quality leads move forward.

Product illustration

Routing

Heyflow

Supports basic workflow automation, but more complex routing may require additional setup.

Reform

Automatically routes leads to the appropriate team or system based on form responses.

Product illustration

Multi-Step

Heyflow

Offers multi-step forms but may require additional setup or tools to fully optimize for completion rates.

Reform

Supports multi-step forms natively, allowing for a smoother and more engaging user experience.

Product illustration

How Reform &
Heyflow

are alike

Product screenshot of heyflow vs reform
Interactive Forms

Interactive Forms

Both platforms enable the creation of interactive forms designed to engage users and capture valuable information.

Custom Branding

Custom Branding

Reform and Heyflow offer extensive customization options, allowing you to match form design to your brand’s colors, logos, and fonts.

Conditional Logic

Conditional Logic

Both platforms support conditional logic, enabling personalized form experiences based on user responses.

Analytics & A/B Testing

Analytics & A/B Testing

Reform and Heyflow provide analytics and A/B testing options to help you refine and optimize your forms for better conversion rates.

Data Security

Data Security

Reform and Heyflow prioritize data security, with features like data encryption and GDPR compliance to protect user information.

Reform vs
Heyflow
pricing

Basic plan
$15/mo
Includes:
Unlimited responses
Conditional logic
Hide Reform branding on forms
Email support
Custom "Thank you" pages and redirects
Headless forms
Basic integrations (Notion, Google Sheets, Zapier, ConvertKit, etc.)
Pro plan
$35/mo
Includes:
Everything in Basic
Team access
File uploads
Allow respondents to save drafts
See incomplete responses
Custom CSS & Javascript
Pro integrations
Basic
$45
/mo
/yr
Includes:
Up to 3 flows
Up to 5,000 visitors per month
Connect 1 (sub)domain
Website embedding
Zapier integration
Conditional logic
Google Sheets integration
Access to 5,000+ icons
Pro
$99
/mo
/yr
Includes:
Up to 10 flows
Up to 20,000 visitors per month
Connect 3 (sub)domains
All Basic features
Marketing integrations
HubSpot integration
Remove Heyflow branding
Calculator feature
Business
$359
/mo
/yr
Includes:
Up to 3 seats
Up to 50,000 visitors per month
Connect 5 (sub)domains
All Pro features
Advanced webhooks
Custom JavaScript
Salesforce integration
Priority support
Enterprise
Custom
/mo
/yr
Includes:
Individualized number of flows, visitors, users, and domains
All Business features
Partial submissions
Custom CRM integrations
Shopify integration
Google Maps address block
API data fetching
PDF & contract generation
Basic
$45
/mo
Includes:
Up to 3 flows
Up to 5,000 visitors per month
Connect 1 (sub)domain
Website embedding
Zapier integration
Conditional logic
Google Sheets integration
Access to 5,000+ icons
Pro
$99
/mo
Includes:
Up to 10 flows
Up to 20,000 visitors per month
Connect 3 (sub)domains
All Basic features
Marketing integrations
HubSpot integration
Remove Heyflow branding
Calculator feature
Business
$359
/mo
Includes:
Up to 3 seats
Up to 50,000 visitors per month
Connect 5 (sub)domains
All Pro features
Advanced webhooks
Custom JavaScript
Salesforce integration
Priority support
Enterprise
Custom
/mo
Includes:
Individualized number of flows, visitors, users, and domains
All Business features
Partial submissions
Custom CRM integrations
Shopify integration
Google Maps address block
API data fetching
PDF & contract generation

Forms that work harder for your business

Why settle for forms that look great but make advanced lead-capturing features a premium?  <text-color-white>With Reform, you get a form builder that puts conversions first, offering powerful lead-generation tools without the high price tag.<text-color-white>

Keep spam at bay

Reform’s advanced filters go beyond basic protections to capture only genuine leads and prevent spam.

Gain deeper insights

Capture enriched lead information in real time, collecting valuable details to qualify prospects more effectively — all without the need for a higher-tier subscription.

Full customization, no limits

Reform is built for lead generation with real-time data enrichment and advanced spam prevention, helping you capture more qualified leads.

Designed for multi-step engagement

Create multi-step forms natively for a smoother, more conversational experience without needing complex setup or extra steps.

Don't just take our word for it

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.
Christian

Christian Randløv Schmidt

CTO, reel.energy

Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍
Justin Jackson

Justin Jackson

Co-founder, Transistor.fm

Reform is what Typeform should have been: clean, native-feeling forms that are quick and easy to spin up. Reform does the job without a bunch of ceremony.

Derrick from savvycal

Derrick Reimer

Founder, SavvyCal

Reform is amazing! You all ship so fast and the design is absolutely fantastic. In the past I’ve always been apprehensive about sending a form but now I love it 👌
Corey Haines from Conversion Factory

Corey Haines

Co-founder, Conversion Factory

Congrats to Peter and his team on getting Reform launched on PH! We get a ton of value out of the product.
Rob Walling from TinySeed

Rob Walling

Co-founder, MicroConf/TinySeed

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Shelby Stephens

Shelby Stephens

Founder & CEO, GrowthMatch

I’ve been using Reform for a couple months now. Beautiful forms that are easy to brand with company colors and logo. Simple UI. Definitely recommended!
David Hahenberger from Flaming

David Hehenberger

Founder, Flamingo

Reform is a simple, fast forms solution. A no-brainer to reach for anytime I need to (quickly!) throw up a form without hacking around with code. I like that it's customizeable too. Awesome tool!

Brian Casel from ZipMessage

Brian Casel

Founder, ZipMessage

Ready to get more qualified leads with conversion optimized forms?

Don't let subpar forms hold back your lead generation. Try Reform for free and experience the difference.