Formstack vs. Reform
<text-color-grey>The Formstack alternative<text-color-grey> optimized for conversions
Formstack is packed with form and automation tools, but many of its best features — like capturing abandoned submissions, analytics, and conversion optimization—require costly add-ons. <text-color-white>Reform gives you everything built-in, so you can capture more leads, improve form performance, and prevent spam — without extra fees or complexity.<text-color-white>
IsFormstackcausing your forms to miss conversion opportunities?
IsFormstacklimiting your conversion potential?
Formstack is packed with features for building forms and automating workflows, <text-color-white>but it’s not designed with lead conversion at top of mind for all plans. <text-color-white>Reform takes a different approach<text-color-white> — helping you capture more qualified leads with forms built for engagement and high-quality data, without any costly add-ons.<text-color-white>
.png)
Need better leads, not just more data?
Reform’s built-in lead enrichment fills in details automatically, so you collect high-quality submissions.
.svg){kind=icon}
Frustrated by response drop-offs?
Reform’s conversion-focused design helps keep users engaged and reduces form abandonment.
.svg){kind=icon}
Overwhelmed by complex workflows?
Formstack is great for automation, but Reform makes it easier to build forms that convert — without extra setup.
.svg){kind=icon}
Want to keep your data clean?
Reform’s advanced spam filtering and real-time email validation help make sure only genuine leads make it through.
Formstackhas limits, and you deserve more
Formstack offers powerful automation and workflow tools, but it’s not built with lead conversion as the priority at all member tiers. <text-color-white>Reform focuses on capturing high-quality leads with smart form design, built-in lead enrichment, and advanced spam filtering — helping you get better results with less effort.<text-color-white>
Let’s break down what makes Reform unique
Lead Enrichment
Does not offer built-in lead enrichment; requires external integrations to enhance lead data.
Reform
Integrates with contact data providers to auto-fill information, shortening forms and improving lead quality.
.png)
Customization
Offers no-code customization, but lacks support for advanced CSS, limiting deeper control.
Reform
Provides no-code customization with easy-to-use advanced CSS options for deeper control over form appearance.
.png)
Analytics & A/B Testing
Provides analytics only via the paid Conversion Kit add-on and does not have built-in A/B testing (requires Unbounce or Zapier).
Reform
Delivers real-time analytics and A/B testing to optimize performance continuously.
.png)
Spam Prevention
Uses basic tools like reCAPTCHA for spam prevention, which may require manual setup.
Reform
Uses advanced spam filters to be sure that only genuine leads are captured.
.png)
Abandoned Submissions
Offers Partial Submissions, but this requires the Conversion Kit add-on.
Reform
Automatically captures incomplete submissions so you can follow up on potential leads.
.png)
Qualification
Captures lead data but does not include built-in qualification features — users must set up custom workflows for sorting and prioritizing leads.
Reform
Automatically qualifies and segments leads based on customizable rules to make sure only high-quality leads move forward.
.png)
Routing
Supports basic workflow automation, but more complex routing may require additional setup.
Reform
Automatically routes leads to the appropriate team or system based on form responses.
.png)
Multi-Step
Supports multi-step forms, but the setup process may require additional configuration compared to Reform.
Reform
Supports multi-step forms natively, allowing for a smoother and more engaging user experience.
.png)
How Reform &Formstack
are alike
are alike
.svg){kind=icon}
Custom Branding
Reform and Formstack allow you to customize form design with options like logos, colors, and fonts to match your brand’s style.
.svg){kind=icon}
Multi-Step Forms Forms
Reform and Formstack both support multi-step forms, helping break long forms into smaller, more engaging sections.
Conditional Logic
Both platforms support conditional logic, letting you personalize form behavior based on user inputs.
.svg){kind=icon}
Webhooks & APIs
Both provide full API access and webhook support, allowing integrations with other tools and custom workflows.
.svg){kind=icon}
Embedding Options
Reform and Formstack let you embed forms on your website, whether through traditional iframes or advanced headless integration.
.svg){kind=icon}
CRM & Marketing Integrations
Both platforms integrate with popular CRM and marketing tools, making it easier to sync form submissions with your workflow.
Reform vsFormstackpricing
Forms that work harder for your business
Why settle for forms that prioritize workflow automation but don’t focus on lead conversion? Formstack is great for process automation, but if your goal is capturing more (and better) leads, .<text-color-white>Reform is built to help you do just that — without the extra complexity or expensive add-ons..<text-color-white>
Keep spam at bay
Reform’s advanced filters go beyond basic reCAPTCHA to be sure that only real leads make it through.
Gain deeper insights
Reform’s real-time lead enrichment fills in missing details automatically, so you get more useful data with fewer form fields.
Full customization, no limits
Reform is designed to maximize conversions, with spam prevention, A/B testing, and analytics built-in.
Designed for multi-step engagement
Create engaging, multi-step forms natively — no complicated workarounds required.
Don't just take our word for it
Christian Randløv Schmidt
CTO, reel.energy
Justin Jackson
Co-founder, Transistor.fm
Derrick Reimer
Founder, SavvyCal
Corey Haines
Co-founder, Conversion Factory
Rob Walling
Co-founder, MicroConf/TinySeed
Shelby Stephens
Founder & CEO, GrowthMatch
David Hehenberger
Founder, Flamingo
Brian Casel
Founder, ZipMessage
Ready to get more qualified leads with conversion optimized forms?
Don't let subpar forms hold back your lead generation. Try Reform for free and experience the difference.