Reform vs. Typeform

<text-color-grey>The Typeform alternative<text-color-grey> optimized for conversions

Tired of forms that look great but don’t convert? Typeform is known for its beautiful designs, but Reform goes beyond aesthetics with <text-color-white>conversion rate optimization best practices, deep integrations, and lead enrichment.<text-color-white>

Product screenshot of typeform vs reform

Is
Typeform
causing your forms to miss conversion opportunities?

Typeform is great for creating interactive, visually appealing forms, <text-color-white>but it often lacks advanced features needed to capture qualified leads.<text-color-white> While Typeform is focused on engagement, Reform prioritizes both form design and conversion optimization. With Reform, <text-color-white>you get customizable forms built for lead generation, real-time data enrichment, and easy integration with your favorite tools.<text-color-white>

Insight icon

Need deeper insights from your forms?

Reform includes advanced lead enrichment for real-time data capture.

Integration icon

Integration headaches?

With 1-click integrations, Reform seamlessly syncs with your CRM.

Writing icon

Struggling with customization?

Reform’s no-code builder and CSS options make customizations quick and easy.

Lead conversion icon

Not converting enough leads?

Reform’s conversion-optimized forms help you turn visitors into leads more effectively.

Typeform
has limits, and you deserve more

Typeform is nice for good-looking forms, it falls short when it comes to conversion-focused features. <text-color-white>Reform combines visual appeal with advanced functionality designed to drive conversions and capture more leads.<text-color-white>

Simple Form Builder
Yes
Yes
No-Code Customization
Yes
Yes
Custom CSS & Code
Yes
No
Responsive & Accessible Forms
Built-In
Built-In
Webhooks & APIs
Full API Access
Full API Access
Spam Prevention
Advanced Filters
Basic Tools
Abandoned Submissions
Yes
Requires Workaround
Real-Time Email Validation
Included
Requires Workaround
Multi-Step Forms
Yes
Requires Customization
A/B Testing
Built-In
No
CRM Integration
Yes
Yes
Analytics & Reporting
Robust
Only Through Integration
Transparent Pricing
Clear & Affordable
Scales with Growth
Conversion Optimization Tools
Yes
Only On High Tier Plans
Lead Enrichment
Real-Time
Only On High Tier Plans
Conditional Logic & Routing
Available
Yes
Embedding & Headless Forms
Fully Supported
Supported
Real-Time Email Validation
Yes
Limits on Lower Plans

Let’s break down what makes Reform unique

Lead Enrichment

Typeform

Offers lead enrichment only on the Growth plan. Enrichment is limited to new responses, with monthly limits on the number of enriched responses.

Reform

Integrates with contact data providers to auto-fill information, shortening forms and improving lead quality.

Product Illustration

Customization

Typeform

Allows design customization within its form builder but does not support custom CSS, limited deeper control over form appearance.

Reform

Offers no-code customization with advanced CSS options for deeper control.

Product Illustration

Analytics

Typeform

Offers basic analytics and integrates with third-party tools for advanced reporting. However, A/B testing is not available natively, required workaround or external tools to implement.

Reform

Provides real-time analytics and A/B testing for continuous optimization.

Product Illustration

Spam Prevention

Typeform

Offers spam prevention through Google reCAPTCHA, but it’s only available on Growth plans. It also must be enabled individually for each form.

Reform

Uses advanced spam filters to make sure that only genuine leads are being captured.

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Conditional Logic

Typeform

Supports conditional logic through its Logic feature, but users report limitations and difficulty in implementing more advanced routing.

Reform

Allows users to implement complex conditional logic that personalizes the form flow based on user inputs.

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Qualification

Typeform

Provides lead qualification through preset questions and enrichment data, with full capabilities, like scoring and logic-based routing, limited to the Growth plan.

Reform

Automatically qualifies and segments leads based on customizable rules to ensure only high-quality leads move forward.

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Routing

Typeform

Supports basic routing through follow-up emails and redirects to different forms or URLs, with more advanced routing available via third-party integrations.

Reform

Automatically routes leads to the appropriate team or system based on predefined form responses and rules.

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Multi-Step

Typeform

Supports multi-question pages but does not natively support multi-step forms without using workarounds, such as connecting multiple forms through redirects.

Reform

Supports multi-step forms natively, allowing for a smoother and more engaging user experience.

Product Illustration

How Reform &
Typeform

are alike

Product screenshot of typeform vs reform
Paper layers icon

Interactive Forms

Both platforms allow you to create interactive forms that engage users and encourage higher response rates.

Themes icon

Custom Branding

You can customize forms on both platforms to match your brand, ensuring consistent user experience.

Integrations icon

Native Integrations

Both Reform and Typeform offer integrations with popular tools, making it easy to connect with your CRM or marketing platform.

Reform vs
Typeform
pricing

Basic plan
$15/mo
Includes:
Unlimited responses
Conditional logic
Hide Reform branding on forms
Email support
Custom "Thank you" pages and redirects
Headless forms
Basic integrations (Notion, Google Sheets, Zapier, ConvertKit, etc.)
Pro plan
$35/mo
Includes:
Everything in Basic
Team access
File uploads
Allow respondents to save drafts
See incomplete responses
Custom CSS & Javascript
Pro integrations
Basic
$25
/mo
Includes:
100 responses per month
1 user
Unlimited typeforms
Unlimited questions
Basic features
Plus
$50
/mo
Includes:
1,000 responses per month
3 users
Everything in Basic
Remove Typeform branding
Custom subdomain
Business
$83
/mo
Includes:
10,000 responses per month
5 users
Everything in Plus
Drop-off rates
Custom subdomain
Conversion tracking
Priority support and live chat
Growth
$166+
/mo
Includes:
10,000 responses per month
1,000+ to 10,000+ responses per month, with options for custom response limits
Enrich responses (300+ per month)
Video questions and answers
Multi-language forms
Advanced integrations (Salesforce, Google Analytics, Facebook Pixel, more)
Priority support and live chat available
Basic
$25
/mo
Includes:
100 responses per month
1 user
Unlimited typeforms
Unlimited questions
Basic features
Plus
$50
/mo
Includes:
1,000 responses per month
3 users
Everything in Basic
Remove Typeform branding
Custom subdomain
Business
$83
/mo
Includes:
10,000 responses per month
5 users
Everything in Plus
Drop-off rates
Custom subdomain
Conversion tracking
Priority support and live chat
Growth
$166+
/mo
Includes:
10,000 responses per month
1,000+ to 10,000+ responses per month, with options for custom response limits
Enrich responses (300+ per month)
Video questions and answers
Multi-language forms
Advanced integrations (Salesforce, Google Analytics, Facebook Pixel, more)
Priority support and live chat available

Forms that work harder for your business

Why settle for forms that do a little bit of everything but aren’t built for conversions? <text-color-white>With Reform, you get a form builder that fits right into your workflow, focuses on driving results, and continuously improves your lead generation process.<text-color-white>

Keep spam at bay

Our advanced filters go beyond basic reCAPTCHA, to make sure only genuine leads make it through.

Gain deeper insights

Capture enriched lead information in real time, collecting valuable details to qualify prospects more effectively — without relying on external integrations.

Full customization, no limits

Design your forms exactly how you envision them. Unlike Jotform, Reform's advanced CSS options make deeper customization straightforward and accessible.

Designed for multi-step engagement

Create multi-step forms natively for a smoother, more conversational experience without needing complex setup or extra steps.

Don't just take our word for it

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.
Christian

Christian Randløv Schmidt

CTO, reel.energy

Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍
Justin Jackson

Justin Jackson

Co-founder, Transistor.fm

Reform is what Typeform should have been: clean, native-feeling forms that are quick and easy to spin up. Reform does the job without a bunch of ceremony.

Derrick from savvycal

Derrick Reimer

Founder, SavvyCal

Reform is amazing! You all ship so fast and the design is absolutely fantastic. In the past I’ve always been apprehensive about sending a form but now I love it 👌
Corey Haines from Conversion Factory

Corey Haines

Co-founder, Conversion Factory

Congrats to Peter and his team on getting Reform launched on PH! We get a ton of value out of the product.
Rob Walling from TinySeed

Rob Walling

Co-founder, MicroConf/TinySeed

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Shelby Stephens

Shelby Stephens

Founder & CEO, GrowthMatch

I’ve been using Reform for a couple months now. Beautiful forms that are easy to brand with company colors and logo. Simple UI. Definitely recommended!
David Hahenberger from Flaming

David Hehenberger

Founder, Flamingo

Reform is a simple, fast forms solution. A no-brainer to reach for anytime I need to (quickly!) throw up a form without hacking around with code. I like that it's customizeable too. Awesome tool!

Brian Casel from ZipMessage

Brian Casel

Founder, ZipMessage

Ready to get more qualified leads with conversion optimized forms?

Don't let subpar forms hold back your lead generation. Try Reform for free and experience the difference.