Elevate conversions by replacing pricing tables with engaging forms
Replacing the pricing table with a multi-step form and changing the offer from 'Request Demo' to 'Request Pricing' led to a 244% increase in qualified leads. The new approach better aligned with what prospects were looking for.
The original pricing page had a misalignment between the copy and action, directing visitors to a demo request instead of offering pricing. By replacing the pricing table with a multi-step form and aligning the offer with 'Request Pricing,' we created a more personalized experience. Starting with easy questions, the form engaged visitors immediately, making the offer feel more relevant and directly addressing their needs.
The progressive nature of the form, coupled with engaging questions, helps build momentum and reduces hesitation. Additionally, the clear inclusion of a pricing guarantee, with a money-back promise, likely increased trust and motivated visitors to act. By removing the overwhelming comparison table, the variation focused the visitor's attention on taking the next step, making the process feel secure and rewarding.
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