Increase qualified leads by reframing your offer
Changing the form headline from 'Contact Sales' to 'Let’s Get Started' and updating the CTA from 'Submit' to 'Request More Info' resulted in a 93% increase in qualified leads. How you frame your offers is a bigger deal than you think—these small adjustments made the offer feel more approachable and actionable.
This change works because it reframes the offer to sound less formal and more inviting. 'Let’s Get Started' feels like an easy first step, while 'Request More Info' encourages action without feeling like a heavy commitment. These subtle shifts in wording reduce the psychological barrier for visitors, making them more willing to engage.
Drive revenue growth with optimized funnels, forms, and landing pages
For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.
Similar Plays
