Formatting and social proof increase trust and conversions

+21% qualified lead increase

Improving the application section layout and adding 'Our graduates work at' logos increased credibility, aligning the content with visitor expectations and showcasing the value of the course.

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Intent

Friction

Motivation

By displaying logos of companies where graduates work, we established credibility and highlighted the value of the course. This social proof reassured visitors of the success and outcomes they could expect, motivating them to submit their applications.

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