Reorganizing page elements and adding social proof lifts conversions

+25% qualified lead increase

Reorganizing the page elements and incorporating more social proof improved the visual hierarchy and kept visitors engaged, creating a more effective user experience.

Intent

Friction

By reorganizing the page elements and improving the layout, we reduced friction by making the content easier to navigate. The streamlined design made the path to conversion clearer and reduced the perceived effort required to take action.

Motivation

The addition of social proof, such as testimonials and brand logos, helped establish credibility and reassured visitors, making them feel more confident in their decision. This motivated them to take the next step by highlighting the value of the product or service.

Drive revenue growth with optimized funnels, forms, and landing pages

For over a decade FunnelEnvy’s full funnel optimization systems have helped B2B & SaaS businesses increase conversions at every stage of the customer journey.

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Shelby Stephens
Founder & CEO, GrowthMatch
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