Reorganizing page elements and adding social proof lifts conversions

By reorganizing the page elements and improving the layout, we reduced friction by making the content easier to navigate. The streamlined design made the path to conversion clearer and reduced the perceived effort required to take action.

The addition of social proof, such as testimonials and brand logos, helped establish credibility and reassured visitors, making them feel more confident in their decision. This motivated them to take the next step by highlighting the value of the product or service.