Reform vs. Jotform

<text-color-grey>The Jotform alternative<text-color-grey> optimized for conversions

Tired of forms that handle workflows but don’t boost your conversion rates? Jotform provides an array of features, but Reform goes a step further with a focus on <text-color-white>conversion rate optimization, deep integrations, and real-time lead enrichment.<text-color-white>

Product screenshot of jotform vs reform

Is
Jotform
causing your forms to miss conversion opportunities?

Jotform has plenty of features for building forms and automating tasks, <text-color-white>but it doesn’t focus on capturing high-quality leads. <text-color-white> Reform takes a different approach, <text-color-white>centering on conversion with forms designed for lead generation — without any complicated setups.<text-color-white>

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Need more qualified leads?

Reform provides built-in real-time lead enrichment, automatically filling in information to improve lead quality.

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Integration headaches?

With 1-click integrations, Reform easily syncs with your CRM.

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Finding it hard to customize forms?

Both platforms support no-code customization, but Reform offers more intuitive control with easy-to-implement advancd CSS, making it easy to fine-tune your branding without the hassle.

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Struggling with abandoned submissions?

Reform’s conversion-focused design helps guide users to complete your forms and reduce drop-offs.

Jotform
has limits, and you deserve more

Jotform is versatile and feature-rich, but it falls short when it comes to conversion-focused capabilities. <text-color-white>Reform offers users advanced functionality designed to help boost conversions and bring in more leads.<text-color-white>

Jotform
Simple Form Builder
Yes
Yes
No-Code Customization
Yes
Yes
Custom CSS & Code
Yes
No
Responsive & Accessible Forms
Built-In
Built-In
Webhooks & APIs
Full API Access
Full API Access
Spam Prevention
Advanced Filters
Basic Tools
Abandoned Submissions
Yes
Requires Workaround
Real-Time Email Validation
Included
Requires Additional Setup
Multi-Step Forms
Yes
Requires Customization
A/B Testing
Built-In
Requires Third-Party Tools
CRM Integration
Yes
Yes
Analytics & Reporting
Robust
Only Through Integration
Transparent Pricing
Clear & Affordable
Varies by Usage
Conversion Optimization Tools
Yes
Limited or Add-On Required
Lead Enrichment
Real-Time
Not Standard
Conditional Logic & Routing
Available
Yes
Embedding & Headless Forms
Fully Supported
Supported
Unlimited Responses
Yes
Depends on Plan

Let’s break down what makes Reform unique

Lead Enrichment

Jotform

Does not offer built-in lead enrichment; requires third-party integrations for similar capabilities.

Reform

Integrates with contact data providers to auto-fill information, shortening forms and improving lead quality.

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Customization

Jotform

Offers no-code customization, but setting up advanced CSS can be more complex and less intuitive.

Reform

Provides no-code customization with easy-to-use advanced CSS options for deeper control over form appearance.

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Analytics

Jotform

Offers basic analytics and integrates with third-party tools for deeper insights; lacks native A/B testing support.

Reform

Delivers real-time analytics and A/B testing to optimize performance continuously.

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Spam Prevention

Jotform

Relies on basic tools like Google reCAPTCHA, which may require manual setup for each form.

Reform

Uses advanced spam filters to be sure that only genuine leads are captured.

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Conditional Logic

Jotform

Supports conditional logic but can be inconvenient for more advanced scenarios.

Reform

Allows for complex conditional logic to personalize the form flow based on user inputs.

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Qualification

Jotform

Can qualify leads but relies on manual setup and external tools for full capabilities.

Reform

Automatically qualifies and segments leads based on customizable rules to make sure only high-quality leads move forward.

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Routing

Jotform

Supports basic routing but often requires additional configuration or third-party integrations for advanced use cases.

Reform

Automatically routes leads to the appropriate team or system based on form responses.

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Multi-Step

Jotform

Supports multi-step forms, but the process may involve more customization and setup.

Reform

Supports multi-step forms natively, allowing for a smoother and more engaging user experience.

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How Reform &
Jotform

are alike

Product screenshot of jotform vs reform
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Interactive Forms

Both platforms enable the creation of interactive forms designed to engage users and boost response rates.

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Custom Branding

Reform and Jotform both offer options for customizing form design, including adding your logo, changing colors, and adjusting fonts to match your brand.

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Conditional Logic

Both platforms support conditional logic, allowing you to personalize the form flow based on user responses.

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Data Security

Reform and Jotform prioritize data protection, offering features like data encryption, secure submissions, and compliance with industry standards.

Reform vs
Jotform
pricing

Basic plan
$15/mo
Includes:
Unlimited responses
Conditional logic
Hide Reform branding on forms
Email support
Custom "Thank you" pages and redirects
Headless forms
Basic integrations (Notion, Google Sheets, Zapier, ConvertKit, etc.)
Pro plan
$35/mo
Includes:
Everything in Basic
Team access
File uploads
Allow respondents to save drafts
See incomplete responses
Custom CSS & Javascript
Pro integrations
Starter
Free
/mo
/yr
Includes:
5 forms
100 monthly submissions
100 MB storage
10 payment submissions per month
Jotform branding included
Bronze
$39
/mo
/yr
Includes:
25 forms
1,000 monthly submissions
1 GB storage
10,000 monthly form views
100 payment submissions per month
No Jotform branding
Silver
$49
/mo
/yr
Includes:
50 forms
2,500 monthly submissions
10 GB storage
100,000 monthly form views
HIPAA compliance features available
Gold
$59
/mo
/yr
Includes:
100 forms
5,000 monthly submissions
20 GB storage
200,000 monthly form views
500 payment submissions per month
HIPAA compliance features included
Enterprise
Custom
/mo
/yr
Includes:
Unlimited forms and submissions
Multi-user access
Priority support and data residency options
HIPAA compliance and custom branding
Starter
Free
/mo
Includes:
5 forms
100 monthly submissions
100 MB storage
10 payment submissions per month
Jotform branding included
Bronze
$39
/mo
Includes:
25 forms
1,000 monthly submissions
1 GB storage
10,000 monthly form views
100 payment submissions per month
No Jotform branding
Silver
$49
/mo
Includes:
50 forms
2,500 monthly submissions
10 GB storage
100,000 monthly form views
HIPAA compliance features available
Gold
$59
/mo
Includes:
100 forms
5,000 monthly submissions
20 GB storage
200,000 monthly form views
500 payment submissions per month
HIPAA compliance features included
Enterprise
Custom
/mo
Includes:
Unlimited forms and submissions
Multi-user access
Priority support and data residency options
HIPAA compliance and custom branding

Forms that work harder for your business

Why settle for forms that do a little bit of everything but aren’t built for conversions? <text-color-white>With Reform, you get a form builder that fits right into your workflow, focuses on driving results, and continuously improves your lead generation process.<text-color-white>

Keep spam at bay

Our advanced filters go beyond basic reCAPTCHA, to make sure only genuine leads make it through.

Gain deeper insights

Capture enriched lead information in real time, collecting valuable details to qualify prospects more effectively — without relying on external integrations.

Full customization, no limits

Design your forms exactly how you envision them. Unlike Jotform, Reform's advanced CSS options make deeper customization straightforward and accessible.

Designed for multi-step engagement

Create multi-step forms natively for a smoother, more conversational experience without needing complex setup or extra steps.

Don't just take our word for it

I've been using Reform for a landing page contact form for the past couple of months - really loving it so far! Super clean product and great support.
Christian

Christian Randløv Schmidt

CTO, reel.energy

Early user of Reform here! Loving the simplicity; I've already switched some things from Typeform to Reform. 👍
Justin Jackson

Justin Jackson

Co-founder, Transistor.fm

Reform is what Typeform should have been: clean, native-feeling forms that are quick and easy to spin up. Reform does the job without a bunch of ceremony.

Derrick from savvycal

Derrick Reimer

Founder, SavvyCal

Reform is amazing! You all ship so fast and the design is absolutely fantastic. In the past I’ve always been apprehensive about sending a form but now I love it 👌
Corey Haines from Conversion Factory

Corey Haines

Co-founder, Conversion Factory

Congrats to Peter and his team on getting Reform launched on PH! We get a ton of value out of the product.
Rob Walling from TinySeed

Rob Walling

Co-founder, MicroConf/TinySeed

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held.
Shelby Stephens

Shelby Stephens

Founder & CEO, GrowthMatch

I’ve been using Reform for a couple months now. Beautiful forms that are easy to brand with company colors and logo. Simple UI. Definitely recommended!
David Hahenberger from Flaming

David Hehenberger

Founder, Flamingo

Reform is a simple, fast forms solution. A no-brainer to reach for anytime I need to (quickly!) throw up a form without hacking around with code. I like that it's customizeable too. Awesome tool!

Brian Casel from ZipMessage

Brian Casel

Founder, ZipMessage

Ready to get more qualified leads with conversion optimized forms?

Don't let subpar forms hold back your lead generation. Try Reform for free and experience the difference.