Get more qualified leads with conversion optimized forms
The only conversion-focused form builder to help you maximize lead quality and quantity.
Trusted by thousands of marketers
Stop letting your old form builder kill your conversion rates
Before
After
Start building conversion optimized forms in just 3 steps
Choose a template
Select from a range of templates designed for maximum conversion, or start from scratch for full customization.
Customize
Easily customize your form with your branding and select the fields that matter most to your lead qualification process.
Integrate
Integrate it with your marketing stack without needing technical skills.
Embed
Embedding Reform on your website is as simple as copying and pasting a small code snippet. However, if you want something more custom, headless forms give your developers ultimate control.
Designed to maximize conversion rate
Multi-step Forms
One question per page is great for some forms, but it's a silly constraint. Sometimes a single page works better. If you want more than one question per page, that's cool too.
Qualification & Conditional Routing
All leads are not created equal. Reform makes it easy to send incoming leads down different paths based on rules — maybe one gets a prerecorded demo, while another gets the VIP scheduling link.
Lead Enrichment
Some questions can be answered automatically by crawling the web, but some are better asked. Reform does both and is smart about what it asks when recognizing a lead.
Cut out the noise
Spam Prevention
Keep your leads list clean with advanced spam filters, ensuring that every submission is from a genuine prospect.
Email Validation
Reduce the bounce rate by verifying email addresses in real-time, ensuring you capture accurate contact information.
Looks and feels native
No-Code Customization
Easily tailor forms to match your brand's look and feel, enhancing the user's experience and reinforcing brand identity.
Custom CSS & Code
For those who need even more control, dive into custom styling and functionality to create a truly unique form experience.
Enjoy higher completion rates
Accessible Forms
Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.
Finish Later Option
Allow users to save their progress and complete forms at their convenience, improving completion rates for longer forms.
Abandoned Submissions
The more questions you ask, the more you learn. Great, but what's the catch? Longer forms have lower completion rates. Thankfully, Reform still collects the answers when someone leaves before finishing.
Continually test and iterate
Real-time Analytics
Get instant feedback on how users interact with your forms, allowing for rapid iteration and improvement.
A/B Testing
Analyze the data you need to make informed decisions and continuously improve form performance.
Deep integrations with your tech stack
CRM & Marketing Automation Platforms
As your source of truth, reliably getting your leads to your CRM is something Reform takes seriously. With custom mapping and duplicate handling, you can forget the clunky drop-in form builder your CRM offers.
Webhooks & APIs
Connect Reform with your app, internal tools, or platforms without a native integration to automate data collection.
Embedding
From traditional iframes to modern web component and headless integrations, your forms fit perfectly on any part of your website or app.
TEST ITEM
Accessible Forms
Ensure your forms are easy to navigate for all users, complying with accessibility standards to reach a wider audience.
Justin Jackson
Co-founder, Transistor.fm
Christian Randløv Schmidt
CTO, reel.energy
See for yourself
No credit card required
Trusted by thousands of marketers
Marketers across industries switch to Reform for its powerful lead capture capabilities and straight forward integration process.
Justin Jackson
Co-founder, Transistor.fm
Christian Randløv Schmidt
CTO, reel.energy
Derrick Reimer
Founder, SavvyCal
Brian Casel
Founder, ZipMessage
Rob Walling
Co-founder, MicroConf/TinySeed
Shelby Stephens
Founder & CEO, GrowthMatch
David Hehenberger
Founder, Flamingo
Corey Haines
Co-founder, Conversion Factory
Nick Persico
Director of Sales, Close
Andrew Warner
Founder, Mixergy
Ed Freyfogle
Co-founder, OpenCage
Ready to take a closer look at Reform?
Find out if Reform is a good fit for you in just 15 minutes.
Try the Reform Builder
The Response
Updates on the Reform platform, insights on optimizing conversion rates, and tips to craft forms that convert.